Tuesday, August 24, 2010

Corporate: Clearfield City

Better than a generic welcome letter on bland letterhead, Clearfield City used recognizable landmarks and individualized greetings to welcome new Planning & Zoning commissioners.


Oversized, glossy postcards made a “wow” impression straight from the mailbox.  The result was a heart-felt, high-impact, completely personalized message that still kept down costs.


It’s saying

Thanks for your willingness to serve in our community

like you mean it.

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